Parcels 4 Paws

Parcels 4 Paws is a premium monthly subscription service offering boxes of treats and toys for dogs.

The brief

The owners briefed me to create the logo, brand identity, eCommerce website and a suite of communications across print and digital.

Their aim was to create a luxurious yet friendly brand with bags of personality which would stand out in their marketplace.

New York-based Project Exponential brings together artists, professionals and entrepreneurs on an invitation-only basis to form relationships where meaningful work can flourish.

The site

Project Exponential showcase
Project Exponential showcase

Project gallery

Project Exponential showcase


The visual identity is intended to make people smile. A logo made up of a dog with a box of treats on his head, happily wagging his tail, immediately conveys the playfulness the owners were looking for. Photographic imagery used on the site and in communications, builds and extends upon that. The colour palette is boldly minimal and the typography is a mixture of contemporary and traditional.

The site provides users with a step by step guide to the process, detailed box description pages and makes it easy to sign up for the subscription service. The owners are able to efficiently update the content with new offers and keep track of all their customers.

Client says

“I can’t speak highly enough about the level of service I received from Dave at Brightspark! He made the whole design process pleasurable with his innovative ideas, creative flair and fantastic communication skills. He is extremely patient, highly organised and an all-round excellent designer, who I would highly recommend to anyone!”
Charlie Mahoney, Co-owner

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