Olive HR
Olive HR is a startup offering comprehensive HR and employment law support across multiple sectors.
Olive HR is a startup offering comprehensive HR and employment law support across multiple sectors.
The owners asked for a visual identity that simply and concisely conveyed the nature of their business. It needed to be adaptable and work across a variety of formats.
The website should avoid all unnecessary bells and whistles, concentrating instead on presenting key information clearly while building on the brand.
The project began with the creation of a mood board using visual elements from the client as a basis. The 'O' of olive was a jumping off point and circles dominated the concepts. Removing a small section of the lower half of the circle provided the eureka moment as it introduced a human avatar with economical simplicity.
The website is clean, responsive and makes for an easy user experience. The circle theme continues throughout and the restricted colour palette helps establish a unique, identifiable brand.
