Dare to Differ

Dare to Differ is a unique and innovative organisation dedicated to improving the wellbeing and mental health of children and young people.

The brief

Dare to Differ already had a logo but asked me to create a full brand to use across all communications. A jumping off point was the creation of their website. It had to be bold, have bags of energy and allow them to upload their Impact Reports and collateral for schools and colleges.

New York-based Project Exponential brings together artists, professionals and entrepreneurs on an invitation-only basis to form relationships where meaningful work can flourish.

The site

Project Exponential showcase
Academy phones

Impact Reports

Project Exponential showcase


A limited but vibrant colour palette formed the basis of the new brand, complemented by hand drawn icons and eye-catching patterns. Photography is used sparingly and acts as a contrast to the vector elements.

The site is a success on a visual and practical level and helps Dare to Differ continue to provide their much needed support to vulnerable young people.

Client says

“The website is absolutely amazeballs! Right up our street. Exactly what we wanted. We love it. Perfect!"
Sam Watson, Co-director

Don’t be shy