The Goodlife Centre

The Goodlife Centre is an independent learning space in London, providing workshops in practical DIY skills, home maintenance, traditional crafts and upholstery.

The brief

As a startup with a bold, new concept it was vital to create a strong identity which immediately conveyed their ethos.

The website should be compelling, easy to update and allow users to book workshops. Critically, UX had to be the absolute focus of the design.

Brand guidelines

New York-based Project Exponential brings together artists, professionals and entrepreneurs on an invitation-only basis to form relationships where meaningful work can flourish.

The site

Project Exponential showcase
Project Exponential showcase


Project Exponential showcase
Project Exponential showcase


The icon construction within the logo, demonstrates the space in which their business operates. It allows for a bold and extendable icon set covering their various workshops. Other than black and white, the colour palette is restricted to a distinctive blue, making it impactful and ownable.

The website has a clean, intuitive design for the interface. Workshops can be displayed by calendar, list or type, making for a convenient user experience. Course categorisation is available for easy browsing, and detailed workshop pages provide all the information a visitor could need.

Client says

Alison Winfield-Chislett
“We contacted Dave at Brightspark to create a brand identity & website for our new venture. Dave listened and interpreted our brief well. He dealt with all our changes in a professional and timely manner. We would be happy to recommend Dave to other companies, especially start ups who need an understanding graphic designer to create a visual identity for their brand.”
Alison Winfield-Chislett, Owner

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