Pole Position

Logo design, branding and packaging design

Pole Position is a creatine energy shot aimed at the health and fitness market.

The brief

From the very first discussion with Pole Position it was clear they were looking for something a little different. Having developed an entirely new way of delivering creatine to the body in liquid form their aim was to create a brand that would reflect this USP and leap off the shelf in a crowded marketplace.

The shot bottle and carton are currently in production for launch next year while the project itself is ongoing.

Product prototypes

Shot bottle

After much experimentation we settled on a bold combination of yellow and black for a fresh, eye-catching feel. Further colours will be introduced to the brand as more flavours come to market.

Carton

The point of sale carton is a key ingredient in attracting a casual consumer purchase. The aim here was to further extend the brand and create a mouth-watering focal point.

Carton

The point of sale carton is a key ingredient in attracting a casual consumer purchase. The aim here was to further extend the brand and create a mouth-watering focal point.

Carton artwork

Don’t be shy