the spark...

Derek Felton Website Design

Derek Felton is a speaker, author and life coach. He works to motivate and encourage young people who find themselves dealing with adversity.

Derek contacted Brightspark to create an overall identity for his business together with a website. This needed to incorporate podcasts, video content and a blog he could easily update. He asked for a brand and a website that would reflect his personality which is enthusiastic, hopeful, intelligent and playful. The style needed to be bright, bold and inspiring.

Photography Brochure Design

Alex Nelson Photography are a husband and wife team who specialise in shooting weddings and lifestyle portraiture. They briefed Brightspark to create a brand new brochure to work as the cornerstone to their advertising and marketing campaign.

They were looking for a design that would deliver something edgy-ish and avoid the more traditional wedding brochure route. It needed to work with and develop their red and black brand colours.

Youtalk Branding

TEAM (The European Atlantic Movement) is an independent educational foundation which promotes understanding and discussion of European and world affairs.

They approached Brightspark to design an entirely new brand called Youtalk – a social media website that would act as an interactive hub for students and young people to debate UK and international issues. 

The project began by nailing down the brief, making sure the target market was clearly defined and identifying exactly what the aims of the site were and how best to achieve them. 

Once established, the next step was to create the logo. My logo process involves brainstorming ideas, writing down related words, visual connections and sketching. Everything is done with pen and paper before going anywhere near a computer. Once I am happy that I have several workable ideas, I develop them further and create digital versions.